Tuesday, 30 October 2007
Sunday, 21 October 2007
While checking FutureBrand website to know who is the company and what they exactly do. In their website I requested to get the Gulf Real Estate Study about the Arabian Region talking about UAE -Abu Dhabi and Dubai-, Qatar and Bahrain developments in the estate market. I find the study is very helpful regarding my dissertation topic.
In the study about Branding Real Estate it says;
Many development professional still think of branding as superficial window dressing or simply a logo that gets created moments before sending a brochure to print. While this may be the norm for some companies, it is certainly not the benchmark for what a brand is or what it can do.
Since each developer and each development has its own objectives, priorities, challenges and business issues, each branding situation is unique. Simply broadcasting your message or spending healthy amount on media will not guarantee success, especially as the market matures. Part of the skill of branding is knowing which approach is best suited to the specific situation, how to create a connection with target customers and how best to help companies stand out against the crowded playing field.
The study can be find in Futurebrand website.
Thursday, 18 October 2007
Sunday, 14 October 2007
This communication was targeted at college hostels and PGs in areas around MG road. The exercise was conducted a week before the Horror Film Festival at Rex Theater. The target group comprised film buffs, who look forward to film festival and enjoy horror films the most.
These transparent sheets printed with red color were slipped under the door, to make it seem like blood was 'seeping' under the door. The exercise was a huge success. All the shows were completely sold out. Moreover, after the Festival, college students used the device to play a prank on unsuspecting friends!
The furniture comes in a delivery box and you can see the seal and the recycle symbol and even the bar code to show the cardboard box more noticeable. I like the idea and concept behind it that makes it more settled and an ideal home to live in.
The advertising agency behind it is The Classic Partnership in Dubai.
D&AD; For Excellence, For Education, For Enterprise and not for profit.
While waiting for the D&AD briefs to come out, I spot this ad that was in The Economist. Celebrating 40 years of Design & Advertising by showing the yellow pencil chopped and there is 40 round rings to show the age of it like the knowing the estimate of the tree age by counting its rings.
One of the many good ads for D&AD.
The new company ad is about strengthen your brand with Pencil Advertising, although the people behind that work are all Western. So I'm quite sure they have an idea about the D&AD and they had only copycat their design.
After investigating about it, it appeared that Penguin Books won Publisher of the Year 2007 at the British Book Awards in May, which the event demanded a bit of a celebration. To mark the occasion, they've produced a strictly limited run of collect able "Penguin Celebrations", lusciously redesigned in six colours, a beautiful homage to the much-loved, classic 'stripey' Penguin paperbacks of yesteryear. There's Orange for fiction. Green for mystery. Pink for distant lands. Light Blue for big ideas. Purple for viewpoints and Dark Blue for real lives. With authors from Zadie Smith to Paul Theroux to Donna Tartt all these books are modern classics in the making.
A great tool to change their book covers and to show the world that they are picked to be the best publisher of the year 2007.
Friday, 21 September 2007
Good luck everyone and God help us all!!
Tuesday, 18 September 2007
Another ad for Toyota Service by GMASCO advertising company in Dubai. I think its more powerful than the previous one that I added few days ago.
Using a fake care part and make it look like a gun is a genius idea that I mostly liked. Which the smoke from it shows very realistic as a gun shot. And the use of light of the second ad with the arrows to point it has horse power but with tiger's speed referring to the wheels. Not to mention the third ad that the human hand is painted as a cheetah saying the fastest car service.
This campaign is very impressing to promote for a car service better than the normal ads that we usually see.
Saturday, 15 September 2007
WWF wanted to show how much carbon monoxide from a car can pollution the air. It is because of driving the car for one day or less. It was done by Ogilvy company in Beijing, the originality of the concept and the execution is great work by them.
Nothing like a visual depiction to cause an impact and awareness to the public!
Thursday, 13 September 2007
Banat Al Riyadh "Girls of Riyadh" which was widely known among young adults through Internet groups at first. The novel unfolds as every week after Friday prayers, the anonymous narrator sends an e-mail to the female subscribers of her online chat group. In fifty such e-mails over the course of a year, we witness the tragicomic reality of four university students-Qamra, Michelle, Sadim, and Lamis-negotiating their love lives, their professional success, and their rebellions, large and small, against their cultural traditions.
While this novel offers a distinctly Arab voice, it also represents the mongrel culture and language of a globalized world, reflecting the way in which the Arab world is being changed by new economic and political realities. Riyadh is the larger setting of the novel, but the characters travel all over the world shedding traditional garb as they literally and figuratively cross over into Western society.
Only last year I read the book, when a publishing company tracked the trace of the anonymous author who sends the groups e-mails for people around the Arabian Gulf Region. Its had really captured me about reading it and how other girls from different culture are considered to be lucky not to be in Saudi Arabia. The novel is written in informal Arabic/Saudi. That I had few problems to understand it, although I've seen an article saying they had translate the novel into more than 20 different languages.
I recommend anyone who wants to know about the culture of Saudi Arabia to read it. In the other Middle Eastern regions is not as strike as there.
Another advert by Gmasco company in Dubai. Presenting a new service by Toyota for regular check ups on your car. The modeling of the car parts and shape it as a human heart and spine is really good and creative idea to present the new service.
The background colors are alright but if it was without the texture; I think it will look much better. Maybe they were trying to use something new, but the shadow effects let us accept the ad without looking for flaws.
For many, beauty is entirely subjective. To others it is something to calculate precisely. But beauty in all its forms can be described as the perfect marriage between balance and proportion.
Consider the 12th century mathematician Leonardo Fibonacci. He discovered the beauty of balance in a simple sequence of numbers, each being the sum of the preceding two (0, 1, 1, 2, 3, 5, 8, 13, and so forth). This sequence is also known as the Golden Ratio (1:1.618).
The Golden Ration is found throughout nature, from the symmetry of a nautilus shell to the proportions of our very own DNA. And ever since Fibonacci, it has stood as the benchmark designers, artists and architects have used for centuries to achieve aesthetic perfection.
As we will discover, wherever the beauty of balance is expressed, the result is satisfying, captivating and often seductive.
In the article by MSN "Open Design" remind me of the Design Theory classes that I had to undertaken a face I think it was beautiful of the opposite sex and try to equal it to the Golden Ratio. In this article you can learn about the human face, vehicle design and architecture proportion for the Fibonacci series.
Tuesday, 11 September 2007
I found the article very interesting considering the typefaces we use, it remind me of the brief we had to do in our first year. In the article they compare the usage of Arial on PCs and Helvetica typeface on Mac computers.
The rest of the article could be found in this website: http://www.ms-studio.com/articles.html
The ad of BMW 3 series is wonderful. It appears that they have spent a long time to film this advert.
They way that the car can save your life, from how women were seducing the groom by throwing their underwear is quite funny!
Maybe a man will think to buy a BMW hoping that he will get the same attention.
Monday, 10 September 2007
Found this ad in GMASCO website, a well known advertising company based in Dubai. Its an advert for a washing machine by SANYO, the thing which its quite creative is taking the piles of clothes and sheets to be shaped like a human brain to show the sense of intelligence for the washing machine. I most like the use of colors for the piles of clothes, not only that it shows that it can all fit there nearly 7 Kilos (15lbs).
Very creative, indeed intelligent!
Amnesty International in Switzerland launched an award-winning human rights awareness campaign, “Not Here But Now”, using outdoor poster s on walls in Swiss cities in June 2006. The aim of the campaign was to remind people that human rights violations were occurring within a few hours flight from Swiss cities.
Swiss cities are linked with troubled zones: Gaza and Zurich, Somalia and Geneva, Israel and Basel, Iraq and Basel, China and Geneve, Liberia and Winterthur. This poster here is Gaza and Zurich.
The “Not Here But Now” campaign won a Gold Outdoor Lion at Cannes International Advertising Festival 2007.
Paris Ile-de-France, the French regional tourism committee, is promoting Paris as the venue in which rugby and love come together with a controversial print campaign featuring kissing rugby union players.
With the Rugby Union World Cup in France this September, the locals are gearing up to demonstrate their capacity for humour. The campaign, online at C’est So Paris (www.cestsoparis.com), shows front row members of a scrum locking lips. Other members of the scrum have their hands placed in what could be taken to be amorous positions.
The text: “Enjoy rugby in the capital of love”.
Virgin Money in Australia is encouraging loyalty in the mortgage market with Everlasting Love Home Loan campaign, a series of light hearted print advertisements featuring senior citizens in loving relationships. The campaign, developed at BWM, Sydney, promotes a new mortgage which gives customers a .01 per cent cut in their rate after three years and a further .01 per cent cut after five years.
More info: http://www.news.com.au/dailytelegraph/story/0,22049,22353903-5001021,00.html?id=
Sunday, 9 September 2007
Saturday, 8 September 2007
AdBlogArabia and MediaMe had posted many advertising and marketing campaigns that were held in the Middle East. That I was fascinated and had kept an eye on it to enrich my knowledge about the Middle Eastern advertising. Funny, how the Admin was looking at my own little humble student's blog, have no idea how he got here!
Thank you sir for enlightening me!
They had transferred the head quarters officially to Bahrain. And there have been ceremonies and parties by bringing singers for the new launch of the new company. Too bad I couldn't take pictures of the billboards around the country because I'm always driving through the roads.
Ten percent of tech journalists report that changes in social medial have dramatically impacted they way they work, indicating, "I feel as if I have a new job now," according to recent research from Fusion PR.
Seventy-eight percent of tech bloggers say they read blogs, 31% say they regard bloggers as credible sources, and 67% say they cite bloggers in their articles. Forty-nine percent read between one and three blogs, and the majority of tech journalists read blogs several times a day.
* 40% of tech journalists say social media has impacted their stories and the way they cover news.
* 35% of tech journalists say they maintain their own blog.
* The majority of tech journalists turn to search engines to research companies and trends.
Nothing can stop someone from achieving their dreams. This is one strong marketing for a sport brand than using the usual sports icons.
It says on the poster:
"I was born without bones below the knee.
I only stand 5 FT 2
but this is the body I have been given.
This is my weapon.
How I conquer. How I wage my war.
This is how I have broken the world record.
How I become the fastest thing on no legs.
This is my weapon.
This is how I fight."
Oscar Pistorius, Paralympic World Record Holder.
Diesel is exploiting global warming for for business purposes. It is ignorant of you to think foul of a company doing so if they are in fact working on reducing their environment impact. The real question that you should be raising is what is Diesel doing as a company to reduce their environmental impact? Are they using more organic material? In order for global warming to really be taken on, it has to be recognized as profitable. It’s not like all these business are just going to stop because of global warming. Would not it be a good thing if a company, like Diesel, saw an opportunity in global warming to reach an ever growing market of greener customers by reducing their environmental impact?
These ads are awful. Diesel is exploiting the problem of global warming for advertising and business purposes. Its making global warming seem cool and fashionable - like hey, if we destroy the environment, then it’ll be like the Bahamas all the time! This is misleading and horrifying.
Do you agree on Diesel using Global warming effects when the whole world trying to reduce its impact by promoting their new range of summer clothes?
Well, its not called Diesel without a reason.
Friday, 7 September 2007
You can see the fear and terror in the animal eyes, as looking for help to get out from the cage he has been trapped in it. I guess this picture can be used for animal rights and protect these animals from killing for their fur.
I found another poster for the Design Awards events which will be held in United Arab of Emirates. It feels that they took the concept of the Yellow Pencil from D&AD and just transfer it to their Dancing Bird ceremony.
On the poster it says "Money, Fame, Career. One winning design can change your life."
I still think they could do better with the poster to promote it. Its not an eye catching poster and the slogan appears to be very direct than showing creativity.
Tuesday, 4 September 2007
I'm sure we all suffered from the various of opinions and the mood changes of the faculty.
Just a way to tell you: "You are not alone".
Using 2 famous Optical Illusion images (changed original colors to match the company’s corporate colors), they tried to show that the conclusion people would chose as an answer, rely on how they see or conceive from analyzing these shapes. The Continuous Creativity Company believes that these different and various opinions generates results. How this apply to their business. Their motto is: "Since we are results oriented, we will come up with a work that might generate different emotions or opinions, but give the result that the client is seeking”.
“Advertised brand: C3 (Corporate Ad)
Advert title: Results Oriented
Advertising Agency: C3 (C Cube)
Published/Released: Summer 2006 - Cannes Lions of summer ‘2006 - Communicate Mag.
Monday, 3 September 2007
In the past two days, this advert is everywhere in the media around Bahrain. It appeared it wasn't only in Bahrain it is even in UAE and Kuwait.
Every newspaper and when I was driving today on the highway the only thing I saw in the whole way was continuous billboard of this advert. And I don't know what is it exactly!
Found the website which it is only teasing us the public.