Monday 9 July 2007

Lungs-Mat

Al Sawy Cultural Centre is the oasis in the middle of Cairo driving the city cultural & social pulse. This anti-smoking doormat is sent to homes and left to the residents to convert into ambient media.

Image #1:
Our audience received a cylindrical package from Sawi Cultural Wheel which reads "Be part of our Anti-Smoking Campaign"

Image #2:
Inside the package is a ...

Image #3:
Doormat with...

Image #4:
Clean lungs printed on it and a small no smoking sign...

Image #5:
With time...

Image #6:
The lungs get dirty.

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