Friday, 10 August 2007


Two girls from Miami Ad School/Madrid did this ad. It believes that the ad was already done in Spanish before then got translated to a English.

It says: The marketing for Veet, a depilatory cream. Stickers are placed on campus, anywhere paint has peeled. Sticker reads "This is what happens to your skin when you wax."

I like it, but I also don't agree with it. Waxing may exfoliate skin, but it doesn't rip it off. So, for me, it's not highlighting a convincing benefit at all. Great on the idea and the execution, though. Very insightful and original.

No comments: