Monday, 10 September 2007

Not Here But Now

Amnesty International in Switzerland launched an award-winning human rights awareness campaign, “Not Here But Now”, using outdoor poster s on walls in Swiss cities in June 2006. The aim of the campaign was to remind people that human rights violations were occurring within a few hours flight from Swiss cities.

Swiss cities are linked with troubled zones: Gaza and Zurich, Somalia and Geneva, Israel and Basel, Iraq and Basel, China and Geneve, Liberia and Winterthur. This poster here is Gaza and Zurich.

The “Not Here But Now” campaign won a Gold Outdoor Lion at Cannes International Advertising Festival 2007.

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