Tuesday, 30 October 2007
Sunday, 21 October 2007
While checking FutureBrand website to know who is the company and what they exactly do. In their website I requested to get the Gulf Real Estate Study about the Arabian Region talking about UAE -Abu Dhabi and Dubai-, Qatar and Bahrain developments in the estate market. I find the study is very helpful regarding my dissertation topic.
In the study about Branding Real Estate it says;
Many development professional still think of branding as superficial window dressing or simply a logo that gets created moments before sending a brochure to print. While this may be the norm for some companies, it is certainly not the benchmark for what a brand is or what it can do.
Since each developer and each development has its own objectives, priorities, challenges and business issues, each branding situation is unique. Simply broadcasting your message or spending healthy amount on media will not guarantee success, especially as the market matures. Part of the skill of branding is knowing which approach is best suited to the specific situation, how to create a connection with target customers and how best to help companies stand out against the crowded playing field.
The study can be find in Futurebrand website.
Thursday, 18 October 2007
Sunday, 14 October 2007
This communication was targeted at college hostels and PGs in areas around MG road. The exercise was conducted a week before the Horror Film Festival at Rex Theater. The target group comprised film buffs, who look forward to film festival and enjoy horror films the most.
These transparent sheets printed with red color were slipped under the door, to make it seem like blood was 'seeping' under the door. The exercise was a huge success. All the shows were completely sold out. Moreover, after the Festival, college students used the device to play a prank on unsuspecting friends!
The furniture comes in a delivery box and you can see the seal and the recycle symbol and even the bar code to show the cardboard box more noticeable. I like the idea and concept behind it that makes it more settled and an ideal home to live in.
The advertising agency behind it is The Classic Partnership in Dubai.
D&AD; For Excellence, For Education, For Enterprise and not for profit.
While waiting for the D&AD briefs to come out, I spot this ad that was in The Economist. Celebrating 40 years of Design & Advertising by showing the yellow pencil chopped and there is 40 round rings to show the age of it like the knowing the estimate of the tree age by counting its rings.
One of the many good ads for D&AD.
The new company ad is about strengthen your brand with Pencil Advertising, although the people behind that work are all Western. So I'm quite sure they have an idea about the D&AD and they had only copycat their design.
After investigating about it, it appeared that Penguin Books won Publisher of the Year 2007 at the British Book Awards in May, which the event demanded a bit of a celebration. To mark the occasion, they've produced a strictly limited run of collect able "Penguin Celebrations", lusciously redesigned in six colours, a beautiful homage to the much-loved, classic 'stripey' Penguin paperbacks of yesteryear. There's Orange for fiction. Green for mystery. Pink for distant lands. Light Blue for big ideas. Purple for viewpoints and Dark Blue for real lives. With authors from Zadie Smith to Paul Theroux to Donna Tartt all these books are modern classics in the making.
A great tool to change their book covers and to show the world that they are picked to be the best publisher of the year 2007.