Sunday, 14 October 2007

Blood Under The Door

This communication was targeted at college hostels and PGs in areas around MG road. The exercise was conducted a week before the Horror Film Festival at Rex Theater. The target group comprised film buffs, who look forward to film festival and enjoy horror films the most.

These transparent sheets printed with red color were slipped under the door, to make it seem like blood was 'seeping' under the door. The exercise was a huge success. All the shows were completely sold out. Moreover, after the Festival, college students used the device to play a prank on unsuspecting friends!


farrukh: copywriter & journalist said...

Great creative, specially so because it seems to have worked even after the campaign was over.

Thanks for sharing!


cyber0ptic said...

What doe this mean please?
"As above, so below. As within, so without."