Biggest ad poster in the world

And where will that be? Except in the land that is trying too much to show themselves upon the whole world; Dubai, UAE. Its a campaign from Sorouh estate, the size of the poster is 20,000 square meter. The idea of it is for charity and its to collect one million faces and for every face that uploads the company will donate $1 to the UAE Red Crescent. By the end of this campaign they will donate $1 million dollars.

To upload your own face is by going on this website; http://www.sorouhfaces.com/

Got the news from Mr. Farrukh Naeem Blog an award advertising copywriter. You can find the full article in his website.

Branding Challenges -FutureBrand-

Still reading the study that FutureBrand did for the Arabian Region market that have been developing widely in the estate market. They have stated branding challenges in the Arabian Region which they it is a saturated marketplace.

The challenges and problems are;

1. Creating and launching a new brand and building awareness despite the clutter.

2. Determining whether a brand should franchise to other locations.

3. Responding to increased competition from new developments.

4. Establishing whether a new development phase requires a new brand.

5. Fixing a declining project image that is negatively affecting sales and investor interest.

6. Creating and enforcing brand and marketing guidelines for third party developers and vendors.

7. Establishing a customer affinity program.

8. Developing a long-term cram approach to help close the gap between purchase and handover.

9. Assessing marketing plans to determine if media spend is being strategically considered.

10. Creating a compelling sales center that delivers a branded experience.

11. Launching an internal branding program to ensure that employees are ambassadors of the brand.

12. Creating a compelling way finding system.

FutureBrand New Study

While checking FutureBrand website to know who is the company and what they exactly do. In their website I requested to get the Gulf Real Estate Study about the Arabian Region talking about UAE -Abu Dhabi and Dubai-, Qatar and Bahrain developments in the estate market. I find the study is very helpful regarding my dissertation topic.

In the study about Branding Real Estate it says;

Many development professional still think of branding as superficial window dressing or simply a logo that gets created moments before sending a brochure to print. While this may be the norm for some companies, it is certainly not the benchmark for what a brand is or what it can do.

Since each developer and each development has its own objectives, priorities, challenges and business issues, each branding situation is unique. Simply broadcasting your message or spending healthy amount on media will not guarantee success, especially as the market matures. Part of the skill of branding is knowing which approach is best suited to the specific situation, how to create a connection with target customers and how best to help companies stand out against the crowded playing field.

The study can be find in Futurebrand website.

Orange 'Home'

A very beautiful commercial by Orange. Using simple stuff like cushions, books, a sofa to create objects like a phone.

I like Orange adverts and I think this one really worked to put a smile on your face.

Sony Bravia Rabbits

The amount of effort was done in this advert is huge and it does show that it took them weeks to film it only. Using clay to make rabbits from all colors. And the start of it is such amazing.

A wonderful advert by Sony!

Wonderbra

Being a CEO in the age of 29 years, is very impressing. Maybe its time to start wearing this Wonderbra for help to find a good job after graduating!!

Blood Under The Door

This communication was targeted at college hostels and PGs in areas around MG road. The exercise was conducted a week before the Horror Film Festival at Rex Theater. The target group comprised film buffs, who look forward to film festival and enjoy horror films the most.

These transparent sheets printed with red color were slipped under the door, to make it seem like blood was 'seeping' under the door. The exercise was a huge success. All the shows were completely sold out. Moreover, after the Festival, college students used the device to play a prank on unsuspecting friends!