Paris Ile-de-France, the French regional tourism committee, is promoting Paris as the venue in which rugby and love come together with a controversial print campaign featuring kissing rugby union players.
With the Rugby Union World Cup in France this September, the locals are gearing up to demonstrate their capacity for humour. The campaign, online at C’est So Paris (www.cestsoparis.com), shows front row members of a scrum locking lips. Other members of the scrum have their hands placed in what could be taken to be amorous positions.
The text: “Enjoy rugby in the capital of love”.
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