Wednesday, 8 August 2007

Brits in Dubai offended by ad

Dubai: Britons are divided on whether a scrapped du advert that featured a man ordering fish and chips to the tune of their national anthem was offensive.
Telecommunications company du announced yesterday it was pulling off the radio advert after a Briton said it was "offensive".

The advert featured a man singing an order for fish and chips to the tune of 'God Save the Queen'. Although another Brit had been interviewed saying: "I think there are other radio adverts that stereotype on the grounds of race that are more offensive than this one was."

I haven't heard the advert myself, but the question is raising is; can a one call only from a Patriot British let the company withdraw this ad from the radio stations? And who is the target market when the creative brief was written?

Better leave it for Little Britain sketch comedy, so no one will complain!

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