Saturday, 11 August 2007

HP sauce Paul Smith

Paul Smith has collaborated with HP Sauce to create a limited edition HP Sauce bottle.
The limited edition bottle, which features a take on the Paul Smith multi-stripe in varying shades of brown, will go on sale exclusively at Harrods as part of the ‘Truly British’ season.
Paul Smith explains. “As part of Harrods ‘Truly British’ season, I was invited to work with HP on an exclusive project. Customising the HP label was a great way for me to be part of this celebration of all things British.” Says Smith.

A great designer, one of the best.


Martin Delin said...

A good way to grab attention and to revive the HP Sauce brand. They have really been working hard to increase their market share lately.

I wonder how much they would charge for it?

Nada said...

It was charged for under £5, but they had only 100 bottles to give away in Harrods. That was in 2005. Still, good way to market it!