So what we have here, is some losers; either playing video games or wasting their time with Lego or having a go cart race in their bedrooms.
Its quite funny campaign, the company tone of voice is attraction, seductive and sexy for the opposite sex. Its quite working here with their audience. Although we have always saw in their advert the macho man who actually uses Axe and the women are fighting over him. Why not show the men who doesn't use Axe deodorant the stinky loser men?
Conclusion: To "Get a Girlfriend" ... use Axe to attract the ladies!!